Grist Magazine, March 2004

"What’s in a name?" asks Shakespeare. Conscientious food consumers are beginning to realize that the answer too often is, "Not much." Shoppers increasingly are willing to pay more for food produced in a way that protects human health, water, wildlife, rural communities, and farm workers. And this is not lost on marketers. Many grocery packages today include "eco-labels" that make attractive claims… Read the article.