The first time we saw one of those billboard-sized Willamette Valley Vineyards Salmon-Safe truck wraps on I-5 near Portland, we knew that we were reaching a new audience with a message about how wine growers our helping restore our salmon watersheds. Willamette Valley Vineyards has been a pioneer in partnering with Salmon-Safe and LIVE to lead the Oregon vineyard industry towards greater ecological sustainability over the past decade. This first "Hero of Salmon" design award recognizes the commitment of Willamette Valley Vineyard founder Jim Bernau to communicating their Salmon-Safe leadership to inspire even more agricultural and urban landowners to do their part to restore wild salmon. Their high impact SIP•SAVE campaign included print, retail, web and even the truck wraps. The award is a hand-crafted, wall mountable, salmon sculpture constructed from a recycled Oregon highway sign.